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You don’t have a lot of data. Promise. You only have a lot of data relative to what you used to have.
Real estate doesn’t have nearly as much data as it thinks it does. Every piece of data your company has ever created could be stored on an iPhone.
Those in CRE typically don't even have a terabyte of data.
But social media? These platforms constantly deal with exabytes upon exabytes of data.
Instead of the amount of data, real estate professionals should focus on the accuracy of the data.
- Facebook processes more data per second than we can wrap our brains around, but that data doesn’t have a lot of accuracy requirements. There are no big consequences to losing a tweet or a like.
- A startup payment processor, alternatively, will process far less data but every single piece of data needs to be accurate.
As you approach your data requirements, there’s plenty of storage and processing power to handle your data so you only have to focus on the accuracy of your data.
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